UTOPIKA x STEINKREBSE


AD CAMPAIGN / 2019
Concept / Strategy / Graphic Design / Directing

Ecole Estienne (School of Design in Paris) and the TBWA Paris agency collaborate every year under the brand “Steinkrebse” (wich means hermit crab in german).
This year our team had to think and parasitize around the notion of Utopia to propose the creation of a state.

Concept
: We wanted to create a satire that allows a criticism of our consumption society. To make fun of it and push the vice of this system, we created Utopika, a “brandnation”or a big country-shop” where everyone can buy his ideals.

Client : TBWA Paris

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Mark
©johanna_paule_et_liselotte . PARIS. GRAPHIC DESIGNER. 2019